PROJECT

‘HVL’ - 360° Album Trailer
(Shot on iPhone 17 Pro)

WORK CATEGORY

360° Film
Activation

BTS

CLIENT

Apple

PROJECT DETAILS

The first-ever 360° experience Shot on iPhone, designed for deep platform engagement.
MCK, Vietnam’s hottest artist with a fiercely devoted fanbase, vanished for two years—sparking a period fans dubbed the “MCK Famine” as they relentlessly searched for clues of his return. His upcoming album explores rebirth, built on circular, looping motifs and the idea of an endless life cycle. This became the foundation for a fully explorable 360° album trailer, packed with exclusive MCK content.

For his comeback, we gave fans even more to uncover—a first-of-its-kind 360° experience filled with hidden details. Fans came together to hunt down every piece of MCK across the film and YouTube, transforming his return into an immersive, internet-native experience.