PROJECT
Transcend Gallery
WORK CATEGORY
Visual Identity
PROJECT DETAILS
Transcend Gallery is a modern art gallery that breaks boundaries with experimental media works. The gallery's identity reflect the notion of breaking & transcending boundaries for instance, the T( )G logo is inspired by enclosed acronyms, goes beyond by placing itself outside of the parentheses. This concept extends to the gallery's branding materials, where forms, words and visuals exceed prescribed parameters, demarcation lines & parentheses. Business cards, letterhead, and direct mailer echo the logo's shape, creating a unique identity for T( )G. Overall, the gallery's branding symbolizes its progressive and non-traditional outlook on art.
