PROJECT

The Tinsel Rack

WORK CATEGORY

Visual Identity

UI/UX Design

Client

The Tinsel Rack

PROJECT DETAILS

The Tinsel Rack (TTR), a Singapore favourite for accessible everyday style, evolved for a new generation without losing its essence. In response to a culture of curated feeds and fast-moving trends, the brand was reframed as The Style Play Room—a space for experimentation, where style is about exploring, mixing, and making it your own.

TTR shifts from trend provider to creative curator, inviting discovery over definition. A refreshed identity system reflects this spirit through bold typography, modular layouts, and a playful tone across collections and collaborations. Today, TTR is less about finished looks and more about in-progress selves—celebrating curiosity, play, and the freedom to not have it all figured out.